Paula

The personal automated lab assistant "Paula" is used for daily routine tasks in the field of cell culture. Paula optimizes workflows not only through standardized measurement results, but also through its compact size, which allows it to be placed directly inside an incubator. As an intelligent product, it monitors cell cultures and independently sends notifications on completed work tasks.
We supported the project team in the ergonomic redesign of the anti-microbial knob as the most important operating element on the device, a general color concept including the product logo, as well as the design of an attractive decorative packaging.